StyleBlueprint Feature

We are so excited to have been featured by StyleBlueprint this spring! Click "read more" to see the whole article on their site!

So Worth Loving Is So Worth Knowing

April 11, 2016 - Melanie Preis

There is a power in fashion that we may forget to recognize in our hectic, day-to-day schedules. It can uplift, reminding us how beautiful every body is; it can empower, a type of armor to make us feel stronger; and it can tell a story, of who each of us is. Fashion is a reminder that we are all so worth loving.

And that’s the message behind lifestyle clothing company, So Worth Loving, which opened its first brick-and-mortar store in East Atlanta earlier this month. The brand focuses on celebrating individuality, passion and, most importantly, self-worth through apparel and other goods. Though the powerful meaning of So Worth Loving is worthy of a feature itself, the background of how this brand came to be in 2011 is just as cool.

Read more